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Daily News: Thursday 2/15/18

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Subaru Celebrates 50th Anniversary; Announces 2019 Ascent SUV Pricing

Subaru Ascent

Subaru, today, is now officially 50 years old. To mark the occasion, the company has organized a number of celebratory events. First among these is the release of special editions of ever model, painted in a Subaru-specific blue (pictured in header). Second among these events is the unveiling of a custom plaque at their New Jersey headquarters.

This plaque concludes a year-long countdown featured at the New Jersey headquarters, counting down to Subaru’s exact 50th. The plaque was made by a local New Jersey artist, Chad Fisher, and measures 3-by-4-feet and weighs a hefty 300lbs.

Subaru also took the opportunity to announce pricing for their new three-row SUV, the Ascent. Powered by a new 2.4L turbo-Boxer 4-cylinder, the new SUV starts at $31,995.

A complete pricing breakdown is as follows:

Model/Trim Seating



Transmission Applicable Option Code MSRP MSRP + Destination & Delivery
Ascent 8-p CVT ‘01 $31,995 $32,970
Ascent Premium 8-p CVT 11









Ascent Premium 7-p CVT 12






Ascent Limited 8-p CVT 21, 23 $38,995 $39,970
Ascent Limited 7-p CVT 21, 23 $38,995 $39,970
Ascent Touring 7-p CVT 31 $44,695 $45,670

Subaru has also released a history of each of its models:


50 Years of Subaru Products


Subaru 360 debuted in the U.S. in 1968 and was the first car imported by Subaru of America, Inc.The little car was immediately recognizable by its bug-eyed headlights and forward-opening doors. Powered by a 356 cc, 25 hp, two-stroke engine, this microcar reached 50 mph in 37.5 seconds and had a top speed of 69 mph. What the 360 lacked in performance, it made up for in affordability and efficiency with a price of $1297 and a fuel economy of 66 miles per gallon.

Production: 1970-72

The successor to the 360 was the FF-1, a front-wheel drive compact car that was better sized for the American driver. Available in two and four-door models, the FF-1 was the first Subaru to be powered by a horizontally-opposed (boxer) engine. The BOXER engine, a hallmark of Subaru engineering, provided a low center of gravity and better balance and handling. With 61 hp and 65 lb-ft. of torque, the FF-1 had over twice the power as the 360.

DL/GL Wagon
Production: 1973-90

The DL and GL were available in sedan, coupe and wagon body styles; however, it was the wagon that quickly gained in popularity because it introduced Americans to affordable and economical four-wheel drive. In 1975, “On-Demand” 4WD became available for the wagon allowing drivers to switch from front-wheel to four-wheel drive while on the go, by simply pulling a lever next to the shifter. This rugged, go-anywhere car had great appeal to people with active outdoor lifestyles. In response, Subaru of America forged an agreement with the U.S. Ski Team in 1975 to make the wagon their official car and this relationship continued until 1994.

Production: 1978-87

BRAT, which stands for Bi-drive Recreational All-terrain Transporter, was a rough and tumble vehicle that combined the comfort of a car with the capacity of a pickup truck. Marketed as a “Fun in the Sun” vehicle, the BRAT was equipped with the same “On-Demand” 4WD as the wagon, giving drivers the capability to explore the great outdoors from the wilderness to the beach. BRAT was also a favorite of President Ronald Reagan, who drove one on his ranch.

Production: 1985-1991

The XT coupe was a bold departure from traditional Subaru design. The wedge-shape and digital dash display made it one of the most futuristic looking cars on the market when it debuted in 1984. The XT had an incredibly low drag coefficient of just .29, which made it one of the most aerodynamic production cars in the world. The XT was known as the Alcyone in Japan – the name referring to the brightest star of the Pleiades star cluster.

Production: 1990-Present

The first-generation Legacy ushered in a new era for Subaru with a competitive mid-sized family car with sleek styling, premium comfort and advanced standard features such as multi-point fuel injection, four-wheel disc brakes and four-wheel independent suspension. Legacy offered both Active and Continuous Full-Time 4WD and was powered by a standard 2.2-liter BOXER engine delivering 130 hp and 137 lb-ft. of torque, which outperformed many of the leading competitors in its segment.

Production: 1992-1997

With Italian design and Japanese engineering, the SVX was the boldest Subaru model to date. The space-age performance coupe was designed by Giorgetto Giugiaro and powered by a 230 hp, 6-cylinder BOXER engine. The cockpit was surrounded by a unique window-within-a-window canopy that gave the driver unobstructed vision and virtually eliminated wind noise when the windows were down. The SVX was both a tribute to Subaru’s aviation heritage and an exercise in progressive design.


Introduced in 1993, the Impreza was a big step forward for Subaru in the sub-compact car segment. The all-new model offered more horsepower and torque, greater interior room and a longer list of standard features than its leading competitors. Impreza was the second model in the Subaru line-up with advanced standard features such as multi-point fuel injection and four-wheel independent suspension. The Impreza was powered by a standard 1.8-liter BOXER engine producing 110 hp and 110 lb-ft. of torque and offered Active and Continuous All-wheel Drive. The sporty 2.5 RS, the only generation Impreza ever offered as a coupe, set a precedent for development of the legendary WRX.


The Outback is Subaru’s flagship model known world-over as the “World’s First Sports Utility Wagon.” What started out as a trim level for the Legacy wagon became a cultural icon synonymous with outdoor adventure. Equipped with a 2.5-liter BOXER engine and symmetrical all-wheel drive and offering 7.5” of ground clearance, the Outback was capable of taking drivers places competitors could only dream. The first-generation Outback is immediately recognizable by its two-tone paint, high ground clearance and a raised roof. The Outback won Motor Trend’s SUV of the Year for 2010.


Known for its large capacity with a small footprint, the Forester was added to the Subaru line-up in 1998. The Forester was an alternative for customers who wanted the same performance and versatility as the Outback, but in a smaller vehicle. The Forester came standard with many of the same features as its larger counterpart including a 2.5-liter BOXER engine, symmetrical all-wheel drive and 7.5” of ground clearance. The Forester was marketed with the advertising tagline “Sport Utility Tough, Car Easy.” The Forester won Motor Trend’s SUV of the Year in 2009 and 2014.


The rally-inspired WRX debuted in 2001 powered by a mighty 2.0-liter, turbo-charged, intercooled BOXER engine with 227 hp and 217 lb-ft. of torque, establishing the performance sport sedan segment in the U.S. market. The WRX was designed, tested and proven in its rally form in the world’s most brutal motorsport, the World Rally Championship. WRX stands for “World Rally eXperimental” and the car has lived up to its name with multiple titles in the WRC and U.S. rally competition. In 2004, Subaru introduced the WRX STI (Subaru Tecnica International) version of the WRX with a powerful 300 hp engine and signature trunk wing.


The Baja was introduced in 2003 as a new type of crossover that blended the versatility and ruggedness of a compact 4-door pickup truck with the driving dynamics, safety and comfort of a passenger car. The Baja was equipped with Subaru’s 2.5-liter BOXER engine and symmetrical all-wheel drive as well as the added benefit of a limited-slip rear differential and a fully independent heavy-duty raised suspension. The multi-purpose vehicle had room for four passengers and a cargo bed for occasional sport and/or utility use. The key to the Baja’s versatility was the Subaru-designed Switchback System that allowed the reconfiguration of the rear seating area, as well as the cargo bed, to meet a variety of needs. Based on the Legacy-Outback platform, the Baja was the first model designed in-house by Subaru of America.

2005 – 2014

The Subaru Tribeca mid-size crossover was made from 2005 to 2014. Originally called the B9 Tribeca, the name “Tribeca” derives from the neighborhood of New York City. Tribeca was sold in five- and seven-seat configurations. Produced at SIA in Indiana, Tribeca was developed as a joint-project with GM, with the partner model to be sold as a Saab – however the Saab model was not released. Featuring polarizing design, the model was quickly found to be too small for the U.S. and while the 2008 models received a facelift and a larger 3.6-liter flat-six engine, the model never achieved its planned-for sales and was dropped in 2014 with the announcement of a new, larger 3-row model in the works.

Production expected early Summer 2018.

Stephen Hyden View All

I recently recieved a degree in History from the University of Nevada, Reno.

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